WHAT TRUMP AND HILLARY SHOULD DO AND HOW I KNOW
At the end of last week’s blog I promised that I would tell you about my background and how I developed expertise in the political arena. I started working with politicians shortly after I wrote “Dress for Success.” At first I picked their clothing, shortly after that I was surveying audiences after their speeches and making suggestions on how they could improve. With my help my first candidates developed great stump speeches and most of them won.
I got so good at it I approached only underdogs and my argument for hiring me was, what did you have to lose? I handled candidates who were supposed to lose in a landslide and five out of seven won. I always sign nondisclosure agreement with my clients but I thought word would get out. I was wrong, it was the only secret politicians ever kept but I wasn’t disappointed. While I liked most politicians I couldn’t stand most of the people who surrounded them. However, what really made me give up packaging politicians was they did not pay their bills. I was such a amateur at the time that I didn’t know that everyone including the media insisted that they pay upfront.
One of the men I packaged in 1986, when he was running as a Republican for a seat in his state legislature, contacted me about 15 years ago. By then he was in Congress and had a very good friend who was a Democrat. After a few drinks he and his buddy decided to help each other get elected by sharing information. After working with me he believed in research and thought he could get a real insight into how Democrats thought if his friend did the research. He in turn would help his friend by researching how Republicans thought and reacted to various arguments. While he trusted me his friend did not so he could not even tell me his name and he couldn’t let me run the research since they were going to be using campaign workers as researchers. Of course, I turned him down because I did not want my name connected with any research project I could not validate.
Three years later I heard from my friend again. He met me in a restaurant in Orlando and he brought along his buddy who by that time he had convinced I was trustworthy. They wanted me to look at their research and give my opinion. I looked at the questions for five minutes and decided for a number of reasons it was not worth the paper it was written on. They agreed to pay me for my time but once again I refused unless I had the right to use the research findings as a consultant and a writer. We agreed, I would agreedagreed work free and and never mention either of their names or identified them in any way and wait for three years before using the research.
The minute they explained the nature of information they were after I knew in-house undercover research was the only viable method. The best example I can give of in-house undercover research is how we researched attitudes in the black community. The Democrat who had entrée into the community hired neighborhood residents to informally survey their friends. What they were told to do is to ask 4 or 5 questions: Are you going to vote? Is anyone else in your family going to vote? Do you think there’s any argument that might convince your friends to vote for a Republican? If you felt your local candidate was betraying you and your children would you stay home? They were instructed to ask those questions over a period of time in every day conversation so no one would even know they were being questioned. You’ll notice we never asked them which candidate they were going to vote for or if they would vote for a Republican, because we found even admitting you might vote for a Republican will get you into trouble in many black communities.
We found that in both the black and Hispanic areas promising mother’s not good schools but white schools was the key to switching votes. Our surveys also showed the best argument in minority communities was that with tenure no one can fire teachers who can’t teach or won’t teach. Since the Democrats have been sending you the worst teachers for years to keep you, Dumb, Dependent and voting Democratic (a memorable phrase) you must replace those poor teachers with good teachers and the only way to do that is to do away with tenure in poor communities.(This no Democrat can agree to.) The key to the Democratic party’s success is keeping you dumb because if African-Americans start going to college they’ll likely to vote Republican.
If you still think you must vote Democratic, do so. Just insist that your candidate put your and your children’s interest ahead of the demands of teacher’s union. If they do not, find another Democratic candidate.
In the proceeding paragraphs I’ve given Trump’s anemic attempt to attract black votes some very useful information but neither he nor his advisers or his spokespeople will even consider it. They are trapped in the well-educated white ghetto and they exclusively use arguments that make sense to them. For example, Trump recently said that Hillary Clinton want to increase the number potentially dangerous immigrants from Syria by 550%. That is a meaningful number only to those are used to thinking in terms numbers. They were impressed because that is a large number while most voters ignore large numbers because they are meaningless to them. What would make those large numbers meaningful is to give potential voters a mental picture that displays the size of those numbers.. For example if he said that number of potential mass murderers would to fill the Yankee Stadium several times that would make sense to Joe and Jane average. The same type of visual imagery could be used to describe how many undocumented aliens Hillary intends to let into this country. If he said they would fill every major stadium in United States several times over or how they could fill most of the seats in our high schools and so forth that would scare the pants off a lot of voters and he might win.
You may think I have given advice only or mainly to Donald Trump. That’s not true, last week I advised Hillary not to debate. Since she’s ahead and the media is on her side, if for any semi-legitimate reason she doesn’t debate, she wins hands-down. The only way Donald Trump can avoid this is to apologize as I suggested in my last blog and promise not to call her crooked Hillary during the debate. But he and his spokespeople live in a different world than the rest of us and I don’t think he could apologize or agreed to refer to Hillary as my worthy opponent or something similar, therefore Hillary is going to win.