LOGOS, SUCCESS AND MOVING UP
Dear Mr. Molloy
I am curious about the effect of bright orange in a logo. I know that some people are upset by the bright orange or yellow logos, but I wondered if there’s any research in this area.
I left the name of the writer of this letter off because I thought she might be asking about her company’s logo. Attaching her name could embarrass her and I never want to do that to anybody.
There is considerable research on the effect of logos. In most business offices, especially traditional business offices any logo that stands out and catches your attention can cause problems. It you are stuck with a company that has an attachment to a vibrant color, you can only use it in most business environments, if you tone it down. The best example I’ve seen was by a hi tech company whose executives wear slacks and business shirts. The business shirts displayed their logo, but it looked more like a monogram than a logo.
Bright orange and or bright yellow logos can be very effective if used in the right setting. If you are new company attempting to get the public to know you having a bright orange or bright yellow logo that is eye-catching can be very effective. To be most effective you must use those colors on everything the public sees. The best example of using it correctly is McDonald’s golden arches.
Dear Mr. Molloy;
I need to know everything about success.
New York, N.Y.
Your letter certainly is short and to the point. I can’t tell you everything about success but I can tell you the most important thing you should know. Those who have realistic goals and realistic plans to achieve those goals, even if they fail are likely to be successful in the long run. Keep planning and keep trying because that’s what successful people do.
Dear Mr. Molloy:
I am a development specialist at a software company and like most of my coworkers, I dress very casually. I’m good at my job and everybody knows it, so I should have a real shot at a management job that is opening up. The word is out that in the next couple of weeks, the managers are going to choose an executive from the research group of which I am a member.
I’ve been wearing slacks and dress shirts ever since I was put in charge of our largest clients new project. I’ve changed my look but not dramatically. I fit in with the other development specialists. My question is, should I wear a tie. I know that seems trivial, but the tie is part of the uniform of management. I am worried that people will think I’m being a phony. What should I do?
The message wearing a tie is most likely to send to the decision-makers is that you want to be considered for the management position. That’s the message that research shows you should send.
Several months ago I read a recent in-house study about the problems management faces when moving someone from technical to executive positions. One of the challenges is finding out which men and women really want to stop working as technicians and start working as managers. The executives in this company found their primary challenge was finding out which of the researchers really want to stop working as technicians and start being managers. Even some of those who say they are interested in becoming a manager because they want the money and prestige that come with a management slot are not happy when they become managers. To quote that study; “An unhappy manager is invariably a lousy manager, so make sure they really want it.”
So anything you can do including wearing a tie that announces that you want to be a manager will help you become a manager.