While working in a Connecticut prep school Molloy participated in a government-funded education research program. He chose to study the effect teachers clothing had on learning in the classroom. His research proved that what teachers wore substantially affected their credibility and authority. While these findings were largely ignored by the educational establishment, they immediately attracted the attention of the business community.
Molloy’s first clients were law firms in New York City who wished their young attorneys to be as credible as possible before judges and juries. They were so pleased with the results they recommended him to their clients, business people and politicians.
When corporate clients discovered that Molloy’s lectures led to an increase in sales, they hired him to help train their sales forces. His research on sales was so accurate that they underwrote a number of sales research projects . When Molloy’s researchers discovered that popular salespeople were the most successful salespeople his clients insisted he undertake a study of how to make someone popular. The project was so successful that he spent the next 25 years teaching popularity and sales.
While John Molloy is known to most people as an author because he wrote, Dress for Success, The Woman’s Dress for Success, Live for Success (His title was A West Point for Executives), How to Work the Competition into the Ground and Have Fun Doing It, New Dress for Success, New Woman’s Dress for Success, Vocabulary Puzzles (with Richard Norris) and Why Men Marry Some Women and Not Others, he spent most of his life as a researcher and consultant. He also wrote a syndicated column for over 25 years which was distributed by the New York Times and the LA Times and hosted national talk shows for over ten years on ABC and NBC radio.
Molloy waited to write books on popularity and sales until now because the “Dress for Success books were so successful they created today’s image industry largely peopled by unqualified imitators. He was sure that the books on popularity and sales will do the same.